![]() ![]() Following a long hiatus, Hasbro relaunched its Star Wars line under the Kenner brand in 1995, with the release of a revived The Power of the Force collection. In addition to their toy lines, they released games including the Star Wars: X-Wing Aces Target Game in 1977 and Star Wars: Electronic Battle Command in 1979.Īfter several changes of ownership, Kenner was purchased by the toy company Hasbro in mid- 1991. In addition to producing action figures based on Star Wars, The Empire Strikes Back, and Return of the Jedi, the toy company also produced more-stylized figures for the Droids and Ewoks cartoon series. Kenner acquired the license to produce Star Wars toys when the Mego Corporation rejected it in 1976, and upon the success of the line, popularized the 3¾-inch scale, which became an industry standard that dominated the action figure toy market for years. 95mm) action figures, produced between 19, modeled after characters appearing in the original trilogy. ![]() " Nathan, who is sixteen now, the first word I think he learned was 'Kenner'." ―Mark Hamill, on the preponderance of Star Wars toys in their home, during an episode of the television show Personal FX Īs a division of CPG Products Corporation, a subsidiary of the General Mills conglomerate, Kenner Products created several lines of Star Wars toys during its run, the most popular being a unique set of 96 colorful 3¾-inch (approx.
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